Upselling or Cross-Selling, which is right for you?

By |2018-04-11T17:19:36-05:00March 6th, 2019|

What is the meaning of upselling and cross selling? Upselling is the practice of encouraging the purchase of anything that would make the primary purchase more expensive, while cross-selling invites customers to buy related or complementary items. In the world of online course sales upselling is your friend! Did you know, upselling works 20 times better than cross-selling? Once buyers have specific course content in mind, they don't really want to be distracted by something else. They are there to learn a specific skill. However, offer them a product or service that makes their first choice better and [...]