Upselling or Cross-Selling, which is right for you?
What is the meaning of upselling and cross selling? Upselling is the practice of encouraging the purchase of anything that would make the primary purchase more expensive, while cross-selling invites customers to buy related or complementary items. In the world of online course sales upselling is your friend! Did you know, upselling works 20 times better than cross-selling? Once buyers have specific course content in mind, they don't really want to be distracted by something else. They are there to learn a specific skill. However, offer them a product or service that makes their first choice better and [...]
We Went to Vegas!
The week of August 23rd & 24th, a few members of the LightSpeed VT Midwest team, here in Wichita, flew to Las Vegas to attend a two-day Success Summit thrown by the LightSpeed VT corporate office at the M Resort & Spa. The purpose of the Summit was to gather both existing and potential clients to collaborate and discuss marketing and course strategies that are working, how to increase sales, and to see all the new features that LightSpeed VT is rolling out! We experienced two full days, jam-packed with content from successful keynote speakers. Our pens couldn’t [...]
Could Your Expertise Earn You Extra Money as a Subject Matter Expert?
Could Your Expertise Earn You Extra Money as a Subject Matter Expert? Everyone’s an expert in something, but can your expertise earn you extra income? Subject Matter Experts — sometimes called Consultants or Coaches — are sought after for their advanced understanding, and can be found across industries, including: “But, plenty of people have a high-level understanding of those fields,” you might be thinking. “What additional understanding should a Subject Matter Expert have to offer?” Check out these tips to help you determine if the role “Subject Matter Expert” is a good fit for you: You should have a documented [...]
E-Reading vs. Virtual Training: Which Helps You Learn Online?
E-Reading vs. Virtual Training: Which Helps You Learn Online? Online courses are gaining in popularity—and for a good reason. If done right, an online course can produce excellent results by improving your performance while being considerably cheaper than a traditional in-person class. Also, unlike a one-time classroom session, the online courses containing e-reading are available to revisit as frequently as you want to brush up on the topic at hand. But, not every online training platform offers the same quality of learning experience. What makes the most significant difference? It turns out, it’s how an online course delivers information [...]
6 Strategies for Effective Online Learning: Spaced Practice
6 Strategies for Effective Online Learning: Spaced Practice Online courses are gaining in popularity—and for a good reason. If done right, an online course can produce excellent results by improving your performance while being considerably cheaper than a traditional in-person class. According to a 2013 ASTD State of the Industry Report, 55% of training content across organizations deals with basic foundation concepts such as: Product Knowledge Policies & Procedures Compliance Training Onboarding Customer Service While foundational knowledge is essential to on-the-job performance, corporate training on these topics is often tedious and difficult to embed in employees long-term memories. What makes [...]
Fundamental Learning Center and the Launch of their New Training System
This week we’ve just finished the final pieces of our project for Fundamental Learning Center, and we’re super excited to get this out into the world. The company is releasing their new Sound Case learning package, which is a comprehensive, all-in-one tool that teaches reading for kids and students who suffer from reading disabilities. This reading instruction program was designed especially with dyslexic children in mind. They emphasize tactile engagement with students, as well as tailoring specific teaching instructions for specific students. Featuring 33 lesson plans for children ages 7-13, this new program is research tested and proven [...]