marketing Archives - Lightspeed VT

Upselling or Cross-Selling, which is right for you?

By LightSpeed VT|2018-04-11T17:19:36-05:00March 6th, 2019|

What is the meaning of upselling and cross selling? Upselling is the practice of encouraging the purchase of anything that would make the primary purchase more expensive, while cross-selling invites customers to buy related or complementary items. In the world of online course sales upselling is your friend! Did you know, upselling works 20 times better than cross-selling? Once buyers have specific course content in mind, they don't really want to be distracted by something else. They are there to learn a specific skill. However, offer them a product or service that makes their first choice better and [...]

Analytics or Die!

By LightSpeed VT|2017-12-20T12:39:33-06:00October 17th, 2017|

Whether you’re content marketing, boosting a social media post, or using an automated sales funnel to drive traffic and conversions, you must track, measure, and monitor EVERYTHING. Why? 90% of my clients don’t know a thing about their analytics. That’s because they are out in the world doing what they do best: speaking, training and making the world a better place. Which is exactly what they should be doing. In order for you, as a marketer, to do what you do best, use ANALYTICS to determine which of your marketing efforts are producing results and which ones are not. [...]

SEGMENTATION IS KEY TO SUCCESSFUL MARKETING

By LightSpeed VT|2017-12-20T12:40:06-06:00October 12th, 2017|

You need to focus on segmentation and specificity in all your marketing efforts. There is no one-size-fits-all lead magnet, sales funnel, or webinar that is going to be a silver bullet. You need to give people what they want in exchange for their name, email, and in some cases cell phone. Once you get this coveted information, you need to segment this data. Segmentation is using an automated process that is designed to separate your prospects into categories, so you can speak specifically to what their wants, likes, and interests are. My name is David. I'm a [...]