Video Training vs. Traditional Training
Video Training vs. Traditional Training THE TRUTH – By Eddie Martin Training has traditionally been about booking events, securing venues and managing travel arrangements. Substantial expenses with sometimes marginal returns on time and effort only to attempt to download a lifetime of one’s research and time into the minds of a classroom or audience. The problem is that it is not only an inefficient use of money but alone it is a disservice to both your company and your students. We used to feel the same way as you; we felt that these traditional methods were the only way [...]
10X Growth Con 2018
We’re super excited to be heading back to the 10X Growth Conference in Las Vegas next week. Grant Cardone is a good friend, and one of our oldest clients. Our team members Mike and Erik have been going to this for a few years now, and it’s always a great time, and a great place to meet people. This conference is chock full of information on how to grow your business, featuring seminars from some of the most successful people in the industry--including our very own founder Brad Lea! So don’t miss out.
Workplace Knowledge: Understanding
Workplace Knowledge: Understanding5 things that can happen when you don't understand something at work- By Eddie MartinSo at some point (maybe daily) we find ourselves confused about how to do something at work. This can typically be resolved by asking coworkers or management. But not everyone will do that for fear of looking like they hadn't paid attention in that training class from last year or possibly they fear loosing their job for not knowing. Better yet, they ask a coworker for the answer and they don't know either. They've just been doing it their way and haven't been corrected, [...]
Analytics or Die!
Whether you’re content marketing, boosting a social media post, or using an automated sales funnel to drive traffic and conversions, you must track, measure, and monitor EVERYTHING. Why? 90% of my clients don’t know a thing about their analytics. That’s because they are out in the world doing what they do best: speaking, training and making the world a better place. Which is exactly what they should be doing. In order for you, as a marketer, to do what you do best, use ANALYTICS to determine which of your marketing efforts are producing results and which ones are not. [...]
SEGMENTATION IS KEY TO SUCCESSFUL MARKETING
You need to focus on segmentation and specificity in all your marketing efforts. There is no one-size-fits-all lead magnet, sales funnel, or webinar that is going to be a silver bullet. You need to give people what they want in exchange for their name, email, and in some cases cell phone. Once you get this coveted information, you need to segment this data. Segmentation is using an automated process that is designed to separate your prospects into categories, so you can speak specifically to what their wants, likes, and interests are. My name is David. I'm a [...]
The 20 Tips for Building a Successful Virtual Training Course
The 20 Tips for Building a Successful Virtual Training Course will help you navigate the nuances of online learning. LightSpeed VT has helped hundreds of trainers and speakers virtualize their content and generate recurring revenue streams in doing so. We are THE experts in creating the most engaging interactive virtual training courses on the web. We know exactly what works and what doesn't. We've assembled the list of our most important tips and techniques to help you create virtual training that is relevant, engaging and most importantly, the training that works. 20 Tips for Building a Successful [...]