SEGMENTATION IS KEY TO SUCCESSFUL MARKETING
You need to focus on segmentation and specificity in all your marketing efforts. There is no one-size-fits-all lead magnet, sales funnel, or webinar that is going to be a silver bullet. You need to give people what they want in exchange for their name, email, and in some cases cell phone. Once you get this coveted information, you need to segment this data. Segmentation is using an automated process that is designed to separate your prospects into categories, so you can speak specifically to what their wants, likes, and interests are. My name is David. I'm a [...]